Avoid These 6 Common Mistakes When Selling Tickets Online in Ghana

Selling tickets online sounds easy, until it isn’t, and every event creator has been there. You set up an event page and wait for ticket sales to roll in, but you end up dealing with issues even before your event starts. Poor ticketing decisions can hurt your ticket sales, lead to low turnout, and frustrate your attendees so much that they’d never buy tickets to your event again.

The good news? These problems are avoidable.

In this post, we’ll walk you through 7 common mistakes Ghanaian event organizers make when they try to sell tickets online in Ghana, and show you how to avoid them.

1. Not Offering Mobile Money as a Payment Option

Mobile money (MoMo) is Ghana’s most widely used payment method. There are lots of different providers, and millions of Ghanaians rely on MoMo for everyday purchases. If you choose a ticketing platform that doesn’t offer it, you’re shutting out a lot of potential attendees.

💡Tip: Tix supports MoMo payments alongside cards, bank transfers and many other payment methods, so no one misses out on getting their tickets.

2. Forgetting to Set a Limited Ticket Quantity

Ticket limits are way more critical that many event organizers realize. If you constantly set your tickets to unlimited quantities, there’s a pretty high chance you’d oversell tickets. What do we mean here?

Your venue and other resources at your event are typically planned based on the amount of people you’d like to attend your event. So if more people show up, that could lead to overcrowding, poor guest experiences, or even penalties or fines from your venue. And trust us, you don’t want that.

The perfect way to fix this is to set limits for all your tickets and monitor sales in real time from your dashboard. That way, you stay in control of how many people show up at your event.

3. Not Using Multiple Ticket Types

For most events, flat, one-size-fits-all ticket pricing leaves money on the table. Different guests value your event differently, and your ticketing should reflect that.

Explore different ticket types like early bird tickets for attendees who commit early, VIP tickets to give premium guests perks like drinks, express entry, or even backstage access, and maybe a group ticket option to encourage friends to buy together and show up together.

Without these tiers, you miss opportunities to upsell, drive urgency, and build loyalty with your community.

4. Over-Discounting or Running Too Many Flash Sales

Discounts can be really powerful, especially for event promotion, but they need to be strategic. The truth is, if you run too many, your audience will simply wait for the next sale instead of buying tickets at full price.

If you’d like to use discounts, use them carefully. You can:

• Assign promo codes to influencers so you can track which partnerships drive sales.
• Experiment with minimum-spend discounts to reward big purchases.

5. Not Creating a Professional Event Page

Your event page is literally the first impression a potential attendee has with your event. If you have a blurry flyer or a vague event description, that doesn’t really push anyone to buy tickets to your event. In fact, it could hurt your ticket sales.

Instead, a high-converting event page should include:

• A clear event name and description
• Date, time, and venue
• Ticket tiers and pricing

Bonus:

• Tips to find your venue
• Answers to FAQs
• Your refund policy

Basically, you should make it easy for guests to have basic information about your event. They shouldn’t have to DM you to find them out.

6. Neglecting Marketing for Your Event

Let’s be honest. One Instagram post won’t sell out your event. Except you’re planning a close-knit and intimate community event, ticket sales need ongoing promotion. You should share your link across all your channels: Instagram, WhatsApp groups, Twitter, TikTok, and email lists, and do it consistently.

But remember, repeat doesn’t mean spam. Vary your content in different formats like testimonials, behind-the-scenes clips, countdowns, and more, to keep it fresh.

💡Tip: With Tix’s Box Office feature, you can show all your upcoming events under one branded link, so it’s way easier to promote multiple events to your audience.

The right ticketing setup should help you build trust, reduce stress, and create smooth experiences for both you and your attendees.

If you start by avoiding these 6 mistakes, two things will happen:

1. You’ll sell more tickets to your events
2. You’ll also set your event up for long-term growth.

Ready to sell tickets online in Ghana the smart way? Then get started with Tix today.