How Event Factory Creates Unique Event Experiences in Ghana

Ghana’s event industry is buzzing with creativity, and at the heart of it is Event Factory Ghana, a trio that creates amazing experiences for both private and corporate clients. Event Factory does everything from brainstorming unique ideas, to handling logistics, and planning their own flawless events in Ghana.
This month, the spotlight is on Ashley, one-third of Event Factory and a passionate event creator. Ashley is good at bringing visions to life with her eye for detail and commitment to creating extraordinary experiences.

The journey to starting Event Factory
Ashley’s love for event creation started long before Event Factory came to life.
“I’ve always been passionate about unique experiences. Typical parties and restaurant outings have never really been my vibe. I’ve always wanted to create something different, and that’s events that truly focus on the guest experience.”
Before forming Event Factory, Ashley ran a blog with a friend where they organized curated experiences, including a Moroccan-themed food immersion event. As her creative ideas evolved, she realized she needed to collaborate with more people who think like she does.
“My co-founder and I have always been creative people, but we used to work separately. One day, we decided to pool our ideas, skills, and resources. That’s how Event Factory was born.”
Overcoming challenges in the event space
Event planning in Ghana comes with its own set of challenges, and for Ashley, one of her biggest challenges is execution.
“I like to give people creative freedom, but I’ve learned that I have to micromanage almost every part of the production. Otherwise, I might end up with something completely different from what I envisioned.”
Despite this, Ashley finds immense joy in her work.
“My favorite part of event planning is seeing an idea come to life. That entire process of taking a concept from vision to reality is what excites me the most.”

A look back at her memorable events
When asked about her favorite events, Ashley finds it difficult to choose. For her, it’s not just about how an event looks, it’s about how it makes people feel.
“If I had to pick, weddings are definitely at the top. Seeing the couple, their families, and guests experience something we’ve planned for months is incredibly rewarding.”
Another standout event was their Galentine’s Day celebration, which catered primarily to young children.
“Creating for younger kids can be a challenge, but seeing them have an amazing time really affirmed my passion for what I do.”

Why Tix?
Ashley’s experience with Tix, a ticketing platform, has been great.
“Tix is incredibly easy to use. I can create and list an event in about 15 minutes, which is a huge relief compared to other platforms I’ve tried.”
She also appreciates the convenience of collecting payments directly on the platform.
“Previously, with other alternatives, attendees would have to message someone separately to complete a mobile money payment. Tix eliminates that extra step, making the process much smoother for everyone.”
With two exciting events just around the corner, Ashley and the Event Factory Ghana team continue to redefine what it means to celebrate. If you’d love to read about other successful creators, read some more Tix creator spotlights.
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