How Daniba Dan-Princewill merges art and lifestyle with Sip and Paint NG

In recent years, sip and paint sessions and other artsy experiences like candle making and pottery have surged in popularity, Why? Because they’re an outlet for activities outside concerts and parties. And these sessions have become a staple for those seeking a fun way to unwind while tapping into their artistic side. 

One of the businesses creating these experiences is Sip and Paint NG. With locations in Lagos and Abuja, Sip and Paint NG has created sessions for couples, families, colleagues, and even kids to enjoy a fun and relaxing art experience. 

In this month’s creator spotlight, we sat down with Daniba Dan-Princewill, the founder of Sip and Paint NG, to learn about her journey and the exciting things ahead for the brand.

Sip and Paint NG was born from passion and fun

Daniba describes herself as "fun, random, and friendly," and those qualities shine through in everything she does. Sip and Paint NG wasn't an overnight idea. It grew out of a restaurant she co-owns with her sister —The Metaphor.

"We’ve always had sip-and-paint sessions for about 4-6 people. So during the COVID-19 pandemic, I decided to organize sessions on a larger scale and create Sip and Paint NG."

When Sip and Paint NG first started, the goal was simple. 

"We had very humble beginnings. You know, we’d have one or two guests come for a session, and I’d say, 'Wow! Yay!'". At first, people probably felt like they could do this at home, but our sessions offer a much better experience. It's a relaxing time where you meet new people and bond with them."

What started as a goal to have five to ten people per session quickly evolved into a thriving business. 

"Before you knew it, we started doing about 30 people per day. Now, we have about 50 people a day, and that’s a constant. Every single day, we have about that number!"

Her challenges and creative solutions

While Daniba’s natural friendliness made it easy to make the sessions fun, she said that one of the biggest challenges has been managing customers' lateness. 

"The hardest thing is also sometimes the most rewarding, and that’s dealing with customers. Telling people not to come late can be frustrating. But we found a solution by hosting two sessions in one. We start on time, and if latecomers show up, they can join the second session."

Her solution helped reduce how frustrated early-bird attendees got with delayed starts but also made their events even more accommodating to guests.

Growing and expanding locations

As Sip and Paint NG continued to gain popularity, the demand grew as well. 

"We have multiple sessions in each of our locations, and 30 locations now. So that's a lot!"

Partnerships have played a key role in their expansion. A lot of businesses reach out to them to have sessions at their location. As for expanding outside of Lagos and Abuja? Daniba says:

 "Definitely! People in different states are asking us to come, but we need to strategize and plan well before we make those decisions."

Tix’s support of Sip and Paint NG

Daniba loves Tix, especially because we help businesses like hers easily manage and promote events. 

"I love the Tix brand and the way they highlight the events listed on their platform. They're focused on being a great ticketing platform, and I trust them to do that well. They make life easier for us with things like the Tix Box Office."

Her favorite thing about Tix? How user-friendly the whole platform is!

"Tix is so user-friendly. Listing events and updating event details like the date are super easy, and I like that."

If you loved reading about Daniba and Sip and Paint NG, you’ll definitely love to read our other Tix creator spotlights.