This collaboration allows Audiomack artists to access Tix's ticketing tools and fans to discover and purchase tickets for their favourite artist's live events. Audiomack is a popular music platform with a strong presence in almost all 54 African countries. It is the go-to platform for artists, labels, tastemakers, and fans to explore and share diverse African music cultures. Since its inception in 2019, Tix has been committed to improving event experiences for Africans through its suite of event technology tools that make it easier for event creators to collect payments and manage admissions at live events.
The partnership will provide seamless ticketing tools for African artists to connect with their fans in person and bring music closer to them. This partnership will also create more opportunities for African musicians to monetise their craft through live shows. Fans can discover when their favourite artists will perform live and purchase tickets to their performances within the Audiomack app.
Commenting on the partnership, Charlotte Bwana, Audiomack's VP of Marketing & Brand Strategy, added, "We are delighted to partner with Tix.Africa, our commitment has always been to build the best possible platform for our users and further drive consumption of African music through innovation and partnerships that promote emerging artists."
About the partnership, Folayemi Agusto, Co-Founder and CEO of Tix expressed her excitement about the promotion opportunities that this partnership will offer African artists, adding that "The collaboration between Audiomack and Tix will allow African artists to reach a larger audience for their live events through their fans in Audiomack, thereby unlocking significant monetisation opportunities for them. At Tix, we have always prioritised giving artists direct access to promotion and distribution tools through live events. Our partnership with Audiomack brings us even closer to achieving that goal, and we are thrilled about it. Furthermore, this collaboration represents an important milestone in Tix's mission to empower African artists and creators with cutting-edge technology to create the best event experiences."