The Best Way to Set Up Tickets and Discounts for Events in Ghana

Selling tickets online in Ghana has never been easier, or more competitive. Ticketing is one thing many organizers still get wrong. They still rely on manual MoMo transfers and WhatsApp confirmations, and others miss opportunities to drive early ticket sales or upsell group deals just because they didn’t know how to structure it.

This guide is here to fix that.

We’ll walk you through how to create smart ticketing options, apply discounts that actually drive conversions, and use the best tools available to sell tickets online in Ghana.

Why Ticket Structure Matters More Than You Think

Ticketing is about psychology, and we tell event organizers to think of their structure like a sales funnel. A well-planned ticketing setup can spark early excitement, reward your loyal attendees, and make your event feel more exclusive or accessible depending on who you’re targeting.

When your ticket types are intentional, you’re giving your guests options, and they give you the revenue you need, all before the event even happens.

Ticket Types You Should Consider Offering

The best ticket strategy is to use multiple ticket tiers to appeal to different budgets and behaviors. Here's a breakdown of the ticket types we’ve seen work, and why:

Early Bird

This is perfect for building momentum and generating early cash flow. You can also use this to reward your most loyal attendees by giving them exclusive or early access to these tickets before your general release.

For example, your first 100 tickets can be listed for ₵50, then you increase the price of your tickets to ₵75 later.

VIP or Premium Access

Use add-ons like an exclusive seating area, faster check-in, or free drinks as perks to give certain attendees an elevated experience with higher pricing.

Using the same event example as before, you can list ₵300 VIP tickets that include 2 cocktails, a t-shirt, and front-row access.

Couple / Group Tickets

Events are social gatherings. So take advantage of that by using your tickets to make it easier (and cheaper) for people to come together. If a single general access ticket is ₵75, it’s a good idea to list “₵350 for a group of 5” or “₵120 for couples”.

Lucky for you, Tix has a group tickets feature that allows you do this in just a few clicks.

Late Bird / Final Release

When the demand for your event is really high, final release tickets let you raise the price and gather some last minute revenue without complaints. This is great for online ticket sales a couple of days to your event, or even offline at-the-door sales.

For example, tickets at the door of your event can be ₵100 or more.

Setting Up Discounts That Actually Drive Conversions

Discounts can be a great strategy for growth. If they’re planned and executed well, they can help you build urgency, reward early purchases, and build your own community of attendees. If they’re done poorly, they just cheapen your event.

Here are some tips to help you do it right:

Exclusive Discounts for Returning Attendees

Rewarding the people who’ve supported you before is a great way to build loyalty and a community for your event. You can offer a private discount code to past attendees via email or DM to make them feel seen and appreciated. It’s a subtle nudge that says, “You’re part of the inner circle.”

Promo Codes for Partners and Influencers

If you're working with influencers, event bloggers, or community pages, give each one a unique promo code. Think NANA10, AKUA20, and so on. Not only does this incentivize their followers, it also helps you track who’s actually driving sales. That way, you're not guessing which partnership worked. You have the data to prove it.

Flash Sales (But Not Too Many)

Running a one-day or weekend-only flash sale, will help you build urgency and gather some quick revenue, especially if it lines up with public holidays or important days like Independence Day, Eid or Easter kickoff. But use this strategy sparingly. If attendees learn to expect constant discounts, they’ll hold off buying full-price tickets and wait for the next flash sale.

Discounts Based on Spend

Want people to buy more tickets at once? Create and promote a discount that activates only when a certain amount is spent. For example, “Spend ₵500 or more and use this code to get ₵50 off.” This is another way, aside from creating group tickets, to encourage bulk purchases.

Tix makes all this easy. You can create fixed amount (₵50 off) or percentage-based (20% off) discounts, set usage limits and expiry dates, and even apply them to specific tickets, all from your Tix dashboard.

How to Set Up Tickets & Discounts on Tix

Ready to sell smarter? Here’s how to do it with Tix:

1. Create your Tix account → Sign up here
2. Set up your event → Add the name of your event, a description, date, and location
3. Create your tickets
   1. Choose between a single or group ticket
   2. Choose between a free or paid ticket
   3. Choose between a free or paid ticket
   4. Set ticket prices, quantities, and perks
4. Add a discount code
   1. Go to “Discounts”
   2. Click “Create Code”
   3. Choose percentage or flat rate
   4. Set usage limits and expiry
5. Publish your event and make it visible on Tix’s Discovery Page.
6. Share your ticket link across all your promotion channels.

Mistakes to Avoid When Setting Ticket Prices and Discounts

Even with the best intentions, small pricing mistakes can take a hit to the success of your event. Avoid these mistakes:

• Over-discounting: This makes your event look cheap and devalues the experience. Like we mentioned earlier, many potential attendees won’t bother buying your tickets at full price because they know you’ll share a discount code soon.
• Not setting quantity limits: You can set an ‘unlimited’ quantity for your tickets on Tix. But it’s probably not a good idea if you have a small venue or limited resources to cater to lots of attendees. Set ticket quantity limits according to how many attendees you can give a good experience.
• Limited payment options: In Ghana, this is pretty much a dealbreaker. Whichever ticketing platform you choose should always offer MoMo.

Ticketing is a great way to market, scale, and grow your event brand. When you build smart ticket tiers, offer strategic discounts, and use the right tools, you create a smoother experience for your guests, and a more profitable one for yourself. It’s a no-brainer.