5 Tips to Secure Sponsorships for Your Next Event

5 Tips to Secure Sponsorships for Your Next Event
Jameson Bar at Tixieland 2023

Securing sponsorships can be a game-changer for your event. Sponsors can provide crucial financial resources and even expand your reach!

Navigating the sponsorship landscape can be tricky, but we’ve simplified it with these 5 key tips to help you attract the right Sponsors and land juicy, mutually beneficial sponsorships:

1. Identify Your Ideal Sponsors:

Do your research–don't cast a wide net when choosing a potential sponsor. Research brands, companies and organizations whose target audience align with your event's demographic and interests–or sponsors that already work with events like yours.

2. Craft a Tailored Proposal:

Take the time to understand each potential sponsor's specific goals and marketing objectives, then tailor your proposal to demonstrate how your event can help them achieve those goals. Outline different sponsorship packages, highlighting the benefits and exposure associated with each level of investment. We have a free sponsorship template you can use here.

3. Go Beyond the Basics:

Like this tweet, I believe your sponsors deserve a better offering than their printed logo on your event flier or backdrop. Explore innovative ways to create win-win partnerships by creating unique branding opportunities like; offering time to sponsors for product demonstrations, space for interactive booths, or co-branded social media campaigns.

4. Build Relationships, Not Just Transactions:

Good sponsorships are not a one-time transaction. Focus on building long-term relationships with your sponsors. Communicate effectively throughout the process, keeping them informed about event updates and progress. Exceed their expectations and deliver on your promises to ensure a lasting and mutually beneficial partnership

5. Showcase Success Stories:

If you've had successful partnerships in the past, leverage those experiences to showcase your expertise in sponsorship management. Share case studies and testimonials from satisfied sponsors to demonstrate the value you can bring to future partnerships.

In conclusion:

Yes, we love Capri Sun (even as adults), but you don’t see them sponsoring adult events for a reason- Audience alignment.

Think of ways to give your sponsors value for money.

Send that Christmas hamper to your sponsor, little things count when it comes to sponsorship retention.

Learn about your sponsor’s pain points and tell them how your sponsorship can contribute to a fix.

Don't sell yourself short–Publicize your wins on your social channels.