What Powers Ghana’s Best Events?

Ghana’s event scene has exploded significantly in the last decade. There’s been lots of global attention and now, Ghana is a go-to destination in West Africa for world-class experiences. Especially during Detty December, when Accra becomes a non-stop calendar of concerts, parties, and festivals.

But behind every successful event, there are important questions: how do you ticket, manage, and scale it without losing your mind?

In conversations with two standout Ghanaian event creators; Maxwell, founder of iMullar Sound System (IMSS), and Kenny, co‑founder of AfroFuture (formerly called AfroChella), we heard how they’ve grown ambitious events into thriving, repeatable community experiences. And at every step, Tix has played a behind‑the‑scenes role in simplifying ticketing, entry, and event growth.

How Ticketing Powered iMullar’s Growth

iMullar Sound System started as a way to spotlight DJs in Ghana, but it’s morphed into something much bigger. Today, IMSS is one of Ghana’s most popular day party experiences.

Since we last spoke to the founder, Maxwell for a spotlight a couple of years ago, he’s planned dozens more parties and worked with DJs to create truly unforgettable music experiences for thousands of attendees.

But as Maxwell will tell you, the music is just one side of the equation.

With Tix, he’s been able to bring structure and scale to what was once a small and simple event. Here’s what changed:

• The Tix discovery page made is far easier for Ghanaians to discover and attend his events, increasing his visibility and ticket sales.
• QR code scanning by Tix’s onsite eliminated the need to manually check payment receipts, drastically reducing wait times at the door.
• Attendees buy tickets with confidence because they trust Tix. They know their tickets are valid, and that entry will be smooth.
• Real‑time stats on the Tix app help Maxwell and his team track attendance, manage the event flow, and stay in control. "It shows us everything we need…makes it seamless," he told us.

That kind of trust, built with the right ticketing tools, builds even more momentum for Maxwell’s future events.

What Made AfroFuture Easier to Run

Since 2017, Afro Future Festival has grown from a Ghana‑focused celebration of music, art and culture into a multi‑continent experience, with events in Accra, Europe and the U.S.

According to co-founder Kenny, Tix has been instrumental in supporting that growth:

• Simplified ticketing eliminated the need for manual payment verification and outdated processes.
• They could finally have reliable ticketing in Cedis, with support for cards, bank transfers, Apple Pay, mobile money, and other payment methods, making it easier for both local and international audiences to buy tickets.
• Custom ticketing solutions helped them scale confidently. In 2023, we built a fully customized ticketing website to support the unique needs of their festival. Here’s how we did it.

For Kenny, reliable ticketing is priceless. We worked out all the kinks, so he and his team can focus on what they do best — curating the experiences, building partnerships, and expanding the Afro‑Future brand globally.

5 Lessons from Ghana’s Biggest Events

So how did creators like Maxwell and Kenny turn their events into full-blown cultural and community movements?

It wasn’t just great music or strategic social media promotion. It was consistency and smart infrastructure behind the scenes. Here’s what you can learn from their playbook, and how Tix helps make it happen.

1. Create Trust From the Start

Every event starts from ticketing. Remember that. Maxwell used to rely on manual payments and checks. Kenny’s team once struggled to make international payments work with glitchy systems. Today, both use Tix, where attendees can buy a ticket in less than a minute, and have a variety of payment methods to choose from. When the first experience your attendees have with your event feels smooth and secure, they feel more comfortable and buy more tickets. And that’s the first step to building a loyal event community.

2. Use Tools That Help You Stay in Control

Real-time data is a game changer. At IMSS, Maxwell can track attendance and manage guest lists directly from his phone. With Tix, you always get access to the same smart tools that can help you make data-driven decisions.

3. Let People Pay However They Want

From local mobile money to foreign cards, the easier it is to pay, the more tickets you’ll sell. Tix supports payment methods like card, bank transfer, USSD, Apple Pay, mobile money, and more —so your audience never drops off at checkout.

4. Make Your Events Easy to Discover

Maxwell attributes a lot of iMullar’s ticket sales growth to the visibility Tix offers through its Discovery page. The Box Office feature is another honorable mention that lets you share all your upcoming events with a single link. And because we really want you to succeed, we also offer custom event sites built by to highlight everything about your event, just the way you want it.

5. Set Yourself Up to Scale

No matter what kind of events you create, your tech should grow with you. Our flexible tools support creators at every level. And we’re always building and refining, making sure you get the best of the best for your event.

So, what should Ghanaian event creators take away from all this?

That the tools you choose matter — a lot. They shape how smoothly your event runs, how easy it is for people to buy tickets, and how ready you are to grow when the time comes. The right partner helps you sell tickets; but also helps you build trust, scale confidently, and stay focused on the things that really matter, like sponsorships, curating your event and building your community.

If you’re ready to run smarter, more seamless events in Ghana, check out Tix today.