How To Choose The Right Influencer For Your Event
As digital marketing continues to evolve, influencer marketing has emerged as a powerful tool for event promotion. Leveraging influencers can significantly impact an event's reach and success, but the question remains- how can you choose the right influencer to promote your event? We released helpful resources which answered this question in 2023, including this video and our Event Marketing e-book, but here's a 2024 guide on choosing the ideal influencer for your next event.
Understanding Influencer Marketing
Influencer marketing revolves around collaborating with individuals who possess a dedicated and engaged following on social media platforms. These influencers have built credibility and authority within specific niches, making their endorsement a valuable asset for brands and event organizers.
Why Should You Use Influencer Marketing?
Studies consistently show the effectiveness of influencer marketing. According to this 2023 article, over 80% marketing plans include a dedicated influencer marketing budget and brands have increased their influencer marketing spend by double since 2017. The personal connection influencers foster with their audience can result in higher engagement rates and improved brand perception.
5 Key Tips On Choosing the Right Influencer for Your Event
Relevance and Alignment
The essence of marketing is to reach your target audience. This means you want to choose influencers whose content and audience align closely with your prospective attendees, the event's theme and values. Let’s say you’ve created a Valentine’s Day event; would you rather have an internet-famous couple or a fashion blogger promote that event for you? The answer is simple- while a fashion blogger is nice, the couple aligns best with the message and values of a Valentine’s Day event.
Engagement Metrics
Before choosing an influencer, request a report of their analytics for past promoted and organic posts, then focus on relevant metrics (comments, likes and saves) that measure their follower’s engagement with their content. This shows you just how active and responsive their audience is, and this can help you make a more informed decision on whether this influencer’s endorsement will encourage their followers to take the action you want them to.
Authenticity and Credibility
Prioritize influencers known for their authenticity and credibility. You want to make sure you use influencers who are intentional about business and provide value in the services they render. Audiences resonate more with genuine recommendations.
Past Collaborations and Success Stories
Research about an influencer's previous collaborations; especially with events or brands similar to yours, can help you gauge effectiveness. Ask prospective influencers about their brand and event marketing portfolio, look out for the quality of promotional content they create, their style of interacting with their audience and other social media analytics like their organic reach and shares.
Compatibility with Your Goals
Ensure the influencer's style and approach resonate with your event's goals and messaging. Create a plan that articulates your expectations and goals from influencer marketing, share these goals with the prospective influencer and analyse their responses side by side with your plan. If you’re satisfied after your analysis, you're a step closer to choosing the right influencer.
Conclusion
Influencer marketing has proven to be a profitable and conversion-driven strategy for event promotion. When strategically chosen, influencers possess the potential to amplify your event's visibility, engagement, and ultimately, conversions.
By carefully selecting influencers whose audience aligns with your event, you can harness their influence to achieve remarkable success.
Use these tips to snag the best influencer to promote your event and you're one step closer to creating a successful event. Use The Tix website or Mobile App to create your event today.
