When it comes to hosting an event, having a successful one depends not only in excellent event planning and flawless execution but also in capturing the attention and interest of your target audience. And how do you do that? Through a compelling event description that speaks to potential attendees and convinces them that your event is a must-attend experience.
An event description should be a virtual gateway to your event, offering a sneak peek into what attendees can expect and creating a sense of anticipation. Keep reading, because we’re about to delve into the art of crafting an event description that will leave a lasting impression and drive ticket sales through the roof. Get ready to master the art of selling your event with words!
What is an event description?
An event description is a short written piece on your event page that provides information about an upcoming event to a potential attendee. It should include the event's date, time, location, purpose, and any other relevant details. A good event description will also highlight the benefits of attending the event and encourage people to register or buy tickets.
Why do you need a great event description?
A well-written event description can help you sell more tickets and attract a larger audience. It can also help you create buzz and anticipation for the event. When people are excited about an event, they are more likely to attend, and invite other people to attend too!
Key Elements of a Great Event Description
Every great event page needs a few essentials. Your event description should always include:
- A catchy headline: The headline is the first thing people will see, so it's important to make it attention-grabbing.
- A clear and concise description of the event: This should be a brief overview of what type of event you’re hosting that’s easy to read and understand.
- A list of benefits: The benefits of attending the event should be clearly stated. This could include learning new skills, networking with other professionals, good food and music, artist performances and more.
- A call to action: The event description should end with a call to action, such as "Register for free" or "Get really-bird tickets now!".
How to Write a Great Event Description
Now that you know all the essential elements every great description must have, we have some tips you need to bring these elements together to form the perfect description for your event.
Know your target audience
Understanding your target audience is very important when crafting an event description that resonates with them. Consider their demographics and interests, and tailor your language and tone accordingly to appeal to them. By doing this, your target audience will relate to you more and they will feel that the event is designed just for them. Do you know what that means? More ticket sales!
Use strong verbs and action words
This is specifically for the headline in your description. To create excitement and capture the attention of potential attendees, the first line of your event description needs to contain strong verbs and action words in your event description. Words like "experience," "discover," "transform," and "engage" can help communicate the excitement your attendees will feel if they attend your event. This will make potential attendees buy tickets to your events so they don’t miss out.
Be specific about attendee benefits
You need to communicate the benefits attendees will gain from attending your event in your event description. Write about what they will learn, experience, or gain, emphasizing the value and unique opportunities your event offers. Whether it's valuable insights from industry experts, networking opportunities, or just having a fun time with games or music performances, being specific and highlighting these benefits will make potential attendees take action and register.
Use humor or storytelling
Infuse your event description with humor or storytelling to make it more engaging and memorable. Making people laugh can help create a friendly tone, while storytelling can paint a vivid picture of what attendees can expect. Doing this can evoke emotions, build anticipation, and make your event description stand out from other events!
Before publishing your event description, make sure that it’s error-free. Spelling mistakes, grammar errors, or awkward phrasing can undermine the credibility of your event and discourage potential attendees. Proofread the description multiple times, and consider having a fresh pair of eyes review it as well. An event description without errors shows potential attendees that you know what you’re doing, making a positive impression on them.
What does a great event description look like?
It’s not enough to tell you how to write a great event description. We believe the best way is show you too. So here are some event descriptions we found on the Tix discovery page that we thought looked great!
By following these tips, you can write an event description that not only sells out your event but also leaves attendees excited and eager to attend. Remember, your event description is your invitation to the world, so make it compelling, persuasive, and irresistible. With a great event description, you'll be well on your way to hosting a successful and sold-out event!
Did you find this post helpful? Subscribe to the Tix blog for more amazing tips on how to plan successful events.