A Simple Framework For Building A Loyal Community With Recurring Events

A Simple Framework For Building A Loyal Community With Recurring Events
A group of women at the Movie in the Park Experience

Connections span beyond geographical boundaries, and the concept of community has taken on new dimensions in recent years. A community is now much more than just a group of individuals— it's a shared space where people with common interests, goals, or passions come together to connect, interact, and grow. Businesses, organizations, and even individuals have placed great importance on building communities. It's a great strategy for fostering engagement, loyalty, and a sense of belonging that transcends the usual transactional relationship.

We know that events bring people together, but we believe recurring events offer a structured and consistent way to bring community members together regularly, fostering a sense of familiarity, trust, and commitment. In this blog post, we'll explore what recurring events are, and how these events can be the crown of your community-building efforts.

What are recurring events?

Recurring events is a Tix feature that allows event organizers to create one event page for multiple events that happen at a set frequency. So basically, you can use this feature to create daily, weekly, biweekly, or monthly events. These kinds of events could be classes, workshops, intimate shows, or anything else. They can create a sense of anticipation and excitement, and give your community something to look forward to on a regular basis.

Here's a simple framework for building a loyal community with recurring events!

Choosing the right recurring event

A group of women at a yoga class hosted by Proud Journey Yoga

When it comes to building a loyal community through recurring events, one of the first decisions you'll need to make is selecting the right type of event that aligns with your community's goals, values, and interests of its members. Different types of events cater to diverse communities, so choosing wisely can make all the difference for you.

It’s important to explore several options before you make your final decision and consider factors like the demographics and interests of your community, your available budget, what you have experience in, and what your goals are. There are so many recurring community event options out there. Some of which are regular webinars and workshops, intimate shows, fitness or sports classes, and so on. While the options are diverse, the key to success lies in selecting an event type that resonates with your community's core objectives and values. So make sure you understand your audience and choose an event that aligns with them. For instance, our friends at Proud Journey Yoga have tons of weekly yoga classes for their community, depending on their different experience levels.

Planning and preparing for recurring events

Recurring events have the potential to be the heartbeat of your community. However, the journey to creating a successful and impactful series of events begins with careful planning and preparation. First, you need to define the event’s purpose and objectives, then create a consistent schedule. Will you be planning your events weekly, biweekly, or monthly?

Next, depending on the nature of your event, you might need external resources like a venue, guest speakers or performers, and so on. This means you need to identify potential collaborators or experts who can contribute to the success of your events. Make sure to decide on the important details of your events like the venue, agenda, and speakers/performers, then move on to the next step. You need effective promotion to drive attendance for your events. And lucky for you, our ebook, Event Marketing 101, is the perfect resource to guide you.

Successful recurring events rely on meticulous planning. It sets the stage for a consistent, valuable, and enjoyable experience for your community members. So make sure you don’t neglect this step!

Creating engagement and value

It’s one thing to plan recurring events and another to design experiences that consistently captivate and resonate with your community members. To ensure your events are not just fleeting moments but memorable experiences that foster loyalty, you need to focus on creating engagement and value for your participants. Your events should meet the needs of your community, whether it’s being fit, sharing information and industry trends, striking thought-provoking conversations, or simply providing a safe space to have fun.

Aim to create events that encourage active participation. Engagement always enhances the event experience for your attendees, and this ensures that each event is a valuable investment of their time. By delivering great experiences and fostering interaction, you establish a meaningful connection with your audience. This connection not only keeps your attendees engaged but also transforms them into loyalists who are committed to your community's success.

Leveraging technology

A screen of the Tix dashboard when setting up recurring events

Now here’s where we come in. Tix can act as an enabler, making it much easier to connect with your audience. When it comes to building a loyal community through recurring events, the right tools and platforms can make a significant difference in enhancing the event experience.

Without Tix, you’d probably need to create an event page for each of your events, every time you’ve scheduled one. Things are much easier with our recurring feature, which allows you to create multiple events within a set frequency in one simple process. Event management is a lot more than just collecting registrations and payments from your attendees, so we have lots of other tools to help you succeed on your recurring event journey. Leveraging Tix’s event ticketing solutions not only brings convenience for you but also for your attendees. And that’s how you create a seamless experience that keeps them coming back!

Nurturing your community during and after events

While the success of your recurring events hinges largely on planning and execution, your true impact is measured by what happens when your events aren’t happening. Building a loyal community requires a commitment that extends beyond the event itself, and this ensures that the connections forged during the event continue to flourish and grow. Social media and other digital channels are great for this because you can share event highlights, engage in follow-up discussions and share other great content that will benefit your community.

Community engagement goes both ways. So while you’re sharing content with your members, it’s important to hear from them as well. Be consistent, and incorporate user-generated content into your strategy to strengthen the bonds your events have formed with them.

Recurring events can stand as the backbone of community engagement, connection, and loyalty. As we've explored throughout this blog post, the journey to building a thriving community through recurring events is a simple framework that requires careful planning, strategic execution, leveraging technology, and continuous nurturing.

Don’t forget to list your recurring events on Tix to streamline your processes and create the best experience for your community members!