Hosting a successful event involves a lot more than just planning and setting up a venue. If you don’t sell any tickets, or nobody comes to your event, all that planning and effort is wasted. It requires a strategic event marketing approach to ensure that your event gains the attention it deserves. And that’s why we introduced our event marketing guide, Event Marketing 101, a few weeks ago.
We already shared some sneak peeks from our ebook, but in this blog post, we’ll share a lot more about what exactly you can learn if you download Event Marketing 101.
How To Master the Channels of Promotion
As we said earlier, you need a strategic event marketing approach to promote your event and ensure it’s successful. This approach starts from what channels you choose to promote your event with. From traditional methods like print media and radio to digital platforms like social media and email marketing, each channel has its own unique reach and impact.
Depending on the type of event you’re planning and who your target audience is, you might need to explore social media platforms, email marketing, influencers, and more. It’s important to note that not every channel is a good fit for your event, and that’s why you need to learn from our insights in Event Marketing 101.
How To Choose Influencers and Media Partners Wisely
Influencers and media partners can significantly amplify your event's reach. But just like marketing channels, not all of them are a right fit for your event. Your selection of influencers and media partners can make or break your event's success. This is because using influencers and media partners require a good budget majority of the time, and channeling that budget into ineffective strategies will be a waste of your resources.
To make sure you never waste resources on the wrong influencers or media partners, get Event Marketing 101 😉
How To Craft an Irresistible Media Partnership Proposal
When approaching potential media partners, your proposal really determines the answer you get from them. A well-crafted media partnership proposal greatly reduces the back and forth between you and your potential media partner when negotiating benefits and deliverables. It’s also a great way to describe your brand, your event, what you have to offer them, and what your partnership would look like, all in one place.
Many event organizers struggle with this aspect, so along with explaining what a great proposal should look like, we included an easy-to-use and editable template in Event Marketing 101 to get you started.
How To Draft Engaging Event Promotion Emails
In Event Marketing 101, we stressed that email marketing is a great way to convert some of your leads to event attendees. If you’re a good writer, your writing skills can shine here. And even if you’re not, we included enough email marketing tips in our ebook to help you out.
We talked about everything from how to get your attendees to open your emails, to what to write in your emails to make them convert and actually buy tickets. So what are you waiting for? If you want higher email open and click rates, you should check out Event Marketing 101 right now.
How To Create Captivating Social Media Content
If you didn’t already know this, social media is a goldmine for event marketing. It gives you the opportunity to showcase unique aspects of your event that other channels might not give you, and it’s where you can be the most authentic. Many event organizers use social media to promote their events. However, where they get it wrong is the kind of content they’re posting.
Leveraging social media to build an online community that loves to see and engage with content about your event is an art that you can easily learn from Event Marketing 101.
Our Event Marketing Guide contains a wealth of valuable lessons that can transform your approach to event promotion. We created this guide to introduce event creators to the power of various event marketing channels, and how they can leverage them to create successful events.
With a sneak peek into these five lessons, we hope you’ve decided that you definitely need Event Marketing 101.